Hello! I'm Giray

I'm a design leader who builds design functions that shape decisions, not just ship screens.

Service design is my lens for leadership. I connect dots others miss - between business strategy, product roadmaps, engineering constraints, and user needs. I turn design teams into strategic partners that influence direction.

Right now, I'm focused on what's next: how design itself transforms when AI takes over execution work. What design functions become, what designers do, what leadership means. Systems thinking becomes the core skill when agents handle the craft.